Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 13
... spoke of their desire to organize the instincts. Research into the Committee on Public Information, the federal propaganda bureau established during the First World War, would have explained how a national persuasion industry was jump ...
... spoke of their desire to organize the instincts. Research into the Committee on Public Information, the federal propaganda bureau established during the First World War, would have explained how a national persuasion industry was jump ...
Página 27
... spoke of “economic freedom” or “industrial democracy” as the blessing promised the worker by modern production methods. Yet the “freedom” and “democracy” offered by mass industry stopped short of a freedom to define the uses or to ...
... spoke of “economic freedom” or “industrial democracy” as the blessing promised the worker by modern production methods. Yet the “freedom” and “democracy” offered by mass industry stopped short of a freedom to define the uses or to ...
Página 28
... spoke of the need to prevent the overconcentration of wealth, which threatened the development of a “broad purchasing market necessary to absorb our production.” Certainly the movement to higher wages preceded the twenties, but it is ...
... spoke of the need to prevent the overconcentration of wealth, which threatened the development of a “broad purchasing market necessary to absorb our production.” Certainly the movement to higher wages preceded the twenties, but it is ...
Página 32
... of vast quantities of Consumer goods; now ad men spoke of their product as “business insurance” for profitable and efficient distribution of these goods. While line management tended to the process 32 / Advertising as Social Production.
... of vast quantities of Consumer goods; now ad men spoke of their product as “business insurance” for profitable and efficient distribution of these goods. While line management tended to the process 32 / Advertising as Social Production.
Página 34
... spoke in Specific terms of “human instincts” which if properly understood could induce people “to buy a given product if it was scientifically presented. If advertising Copy appealed to the right instincts, the urge to buy would surely ...
... spoke in Specific terms of “human instincts” which if properly understood could induce people “to buy a given product if it was scientifically presented. If advertising Copy appealed to the right instincts, the urge to buy would surely ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth