Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 25
... traditional social gaps—region, taste, need and class—which would narrow prejudices in his favor. Considering the quantitative possibilities of mass production, the question of “national markets” became one of qualitatively changing the ...
... traditional social gaps—region, taste, need and class—which would narrow prejudices in his favor. Considering the quantitative possibilities of mass production, the question of “national markets” became one of qualitatively changing the ...
Página 26
... traditional expedients for the real or attempted manipulation of labor were transformed. While the nineteenth-century industrialist coerced labor (both On and off the job) to serve as the “wheelhorse” of industry, modernizing capitalism ...
... traditional expedients for the real or attempted manipulation of labor were transformed. While the nineteenth-century industrialist coerced labor (both On and off the job) to serve as the “wheelhorse” of industry, modernizing capitalism ...
Página 27
... traditional role in capitalism had afforded them neither the cash nor the conviction to be so “democratized.” It was imperative that the worker “desire a larger share in the mental and spiritual satisfactions of the property of his ...
... traditional role in capitalism had afforded them neither the cash nor the conviction to be so “democratized.” It was imperative that the worker “desire a larger share in the mental and spiritual satisfactions of the property of his ...
Página 33
... traditional methOds, the costly machinery of advertising that Coolidge had described set out to produce consumers, likewise inexpensively and at a rate that dwarfed traditional methods. To create consumers efficiently the advertising ...
... traditional methOds, the costly machinery of advertising that Coolidge had described set out to produce consumers, likewise inexpensively and at a rate that dwarfed traditional methods. To create consumers efficiently the advertising ...
Página 34
... traditional notion of mechanical quality were no longer sufficient inducements to move merchandise at the neCessary rate and volume required by mass production. Such traditional appeals would not change the disposition of potential ...
... traditional notion of mechanical quality were no longer sufficient inducements to move merchandise at the neCessary rate and volume required by mass production. Such traditional appeals would not change the disposition of potential ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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