Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 23
Página v
... World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
... World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
Página 9
... truth and public expression was also probed. Though research for the book focused mainly on the period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical ...
... truth and public expression was also probed. Though research for the book focused mainly on the period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical ...
Página 11
... Truth, then imposed with diabolical cleverness on a passive population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or between advertisers' changing strategies and the cultural ...
... Truth, then imposed with diabolical cleverness on a passive population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or between advertisers' changing strategies and the cultural ...
Página 12
... Truth. It indicates only that they faced common problems and that, using available tools, they were conceiving congruous responses to their world. The innovations of individuals seldom occur in a vacuum. That their inventions were ...
... Truth. It indicates only that they faced common problems and that, using available tools, they were conceiving congruous responses to their world. The innovations of individuals seldom occur in a vacuum. That their inventions were ...
Página 46
... truth that his friends had been too delicate to mention.” When a critical understanding of modern production might have helped many to understand what actually stood “between them and greater business success,” this ad attempted to ...
... truth that his friends had been too delicate to mention.” When a critical understanding of modern production might have helped many to understand what actually stood “between them and greater business success,” this ad attempted to ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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