Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 4
... values, served as a foundation for an increasingly undemocratic political system. In Mississippi, where the people I worked with lived in shacks, television, with its redundant portrayals of the good life, offered an eloquent picture of ...
... values, served as a foundation for an increasingly undemocratic political system. In Mississippi, where the people I worked with lived in shacks, television, with its redundant portrayals of the good life, offered an eloquent picture of ...
Página 11
... values—or between advertisers' changing strategies and the cultural confusion at the turn of the century. When one looks beneath such protests, much of Lears's work on advertising has been an offshoot my own, but his characterization of ...
... values—or between advertisers' changing strategies and the cultural confusion at the turn of the century. When one looks beneath such protests, much of Lears's work on advertising has been an offshoot my own, but his characterization of ...
Página 16
... values—must be brought down to earth as a subject of study. The development of curricula in media and visual literacy will not only sharpen people's ability to decipher their world, but it will also contribute to a broadening of the ...
... values—must be brought down to earth as a subject of study. The development of curricula in media and visual literacy will not only sharpen people's ability to decipher their world, but it will also contribute to a broadening of the ...
Página 25
... value. It became imperative to invest the laborer with a financial power and a psychic desire to consume. By the end of the depression of 1921, “productive machinery was so effective that even more so than before much greater markets ...
... value. It became imperative to invest the laborer with a financial power and a psychic desire to consume. By the end of the depression of 1921, “productive machinery was so effective that even more so than before much greater markets ...
Página 28
... value System which the worker was expected to maintain.” This system significantly clashed with the “economic freedom” that, out of necessity, attempted to subvert the moderation earlier valued for the masses. The question of shorter ...
... value System which the worker was expected to maintain.” This system significantly clashed with the “economic freedom” that, out of necessity, attempted to subvert the moderation earlier valued for the masses. The question of shorter ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth