Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 24
... vision of Henry Ford. While Ford stubbornly held to the notion that “the work and the work alone controls us,” others in the automobile industry” and, (for Our purposes) more importantly, ideologues of mass industry outside of the auto ...
... vision of Henry Ford. While Ford stubbornly held to the notion that “the work and the work alone controls us,” others in the automobile industry” and, (for Our purposes) more importantly, ideologues of mass industry outside of the auto ...
Página 30
... vision of consumption was posed did not reveal the social and economic realities that threatened that vision. In terms of economic development, the financial growth of industrial Corporations averaged 286 percent between 1922 and 1929 ...
... vision of consumption was posed did not reveal the social and economic realities that threatened that vision. In terms of economic development, the financial growth of industrial Corporations averaged 286 percent between 1922 and 1929 ...
Página 37
... vision of capitalist production, Calvin Coolidge reassured the members of the ad industry in 1926 that “rightfully applied, it [advertising] is the method by which the desire is created for better things.” The nature of this desire, and ...
... vision of capitalist production, Calvin Coolidge reassured the members of the ad industry in 1926 that “rightfully applied, it [advertising] is the method by which the desire is created for better things.” The nature of this desire, and ...
Página 47
... vision of “social self,” advertising offered the next best thing—a commodity self—to people who were unhappy or could be convinced that they were unhappy about their lives. Each portion of the body was to be viewed critically, as a ...
... vision of “social self,” advertising offered the next best thing—a commodity self—to people who were unhappy or could be convinced that they were unhappy about their lives. Each portion of the body was to be viewed critically, as a ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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