The Vanishing Newspaper: Saving Journalism in the Information AgeUniversity of Missouri Press, 2004 - 269 páginas "In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--BOOK JACKET. |
Contenido
Introduction | 1 |
How Newspapers Make Money | 34 |
How Advertisers Make Decisions | 47 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age Philip Meyer Vista previa limitada - 2009 |
The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age Philip Meyer Vista previa limitada - 2009 |
The Vanishing Newspaper: Saving Journalism in the Information Age Philip Meyer Vista previa limitada - 2004 |
Términos y frases comunes
Aberdeen American accuracy Akron Beacon Journal Al Neuharth American analysts ASNE average Bogart chapter Charlotte Observer civic journalism competition copy editors correlation cost create credibility Detroit Detroit Free Press effect factor Flesch Florida Gannett Gannett Company going Grand Forks Herald home county home county penetration household penetration industry influence model Internet investment investors Jim Knight journalists Knight Foundation Knight Ridder Lacy and Fico less long-term look managers math errors McClatchy mean measure Miami Herald Neuharth news-editorial newspaper companies Newspaper Editors newspaper's newsroom paper percent Philadelphia Philip Meyer Poynter Poynter Institute problem profit published readability readers readership reporters responsibility Rick Edmonds robustness sample San Jose scale scores share social Society of Newspaper sources spelling staff statistical story strategy survey things tion trust variable variance Wall Street