Understanding Attitudes and Predicting Social Behavior

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Prentice-Hall, 1980 - 278 páginas
This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour.

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Thanks a lot Mr Ajzen, you theory helped a lot in my work!

Contenido

SUBJECTIVE NORM
6
A HISTORICAL PERSPECTIVE
13
How to Define and Measure Behavior
28
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