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PART TWO DOMAIN
The Inner Fortressthe commercial
The Outer Defensesentertainment
The Satrapiespublic service
Sphere of Influenceculture
PART THREE PROSPECT
The Medium and The Biosphere
Genie from the Tube
The New Liberation
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action advertising Advertising Council agency American announced apparently asked Association AT&T atomic audience became become began broadcasting brought called campaign cent channels City commercial Commission communication companies considered continued corporate cost culture documentary drama early educational energy executives Federal film followed Ford Foundation funds give going groups helped idea industry influence interest involved issues later launched leaders leading live look major million offered operations organized period picture play president Press pressure problems programs promotion public television question radio ratings reasons received Report rise role schedule seemed selling Senate served similar society sponsor stations success talk tended tion United University viewers wanted Washington writers York
Página xiv - The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Página 197 - We know of no advertiser or advertising agency of any importance in this country who would knowingly allow the products which he is trying to advertise to the public to become associated with the squalor . . . and general "down...
Página 10 - We are puppets, Man in his pride, and Beauty fair in her flower; Do we move ourselves, or are moved by an unseen hand at a game That pushes us off from the board, and others ever succeed?
Página 151 - I will define culture as the sum total of ways of living built up by a group of human beings and transmitted by one generation to another.
Página 16 - Hoover, 96 considered a presidential possibility, warned that it was "inconceivable — that we should allow so great a possibility for service ... to be drowned
Página 55 - Actually there have been very few cases where it has been necessary to exercise a veto, because the producers involved and the writers involved are normally pretty well aware of what might not be acceptable.
Página 104 - I'd like to ask you where you usually get most of your news about what's going on in the world today — from the newspapers or radio or television or magazines or talking to people or where?
Página 94 - When you sell a woman on a product and she goes into the store and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on your product, if he can't get it, he will throw himself on the floor, stamp his feet and cry. You can't get a reaction like that from an...
Página 65 - Commission has devoted its major attention, includes all that is of human interest and importance which is not at the moment appropriate or available for support by advertising, and which is not arranged for formal instruction.
Página 31 - ... the vested interests of business as a whole, of industry, of finance. It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? That is this claim and to some extent it is a just claim. ... Is it any wonder that the American population...
Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Professor at the School of Communication Stephen Kline,Sut Jhally
No hay ninguna vista previa disponible - 2005
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Media Advocacy and Public Health: Power for Prevention
Lawrence Wallack,Lori Dorfman,David Jernigan,Makani Themba-Nixon
Vista previa restringida - 1993