The Sponsor: Notes on a Modern Potentate

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Transaction Publishers - 220 páginas
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On the television sponsors.

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Índice

PART TWO DOMAIN
77
The Inner Fortressthe commercial
79
The Outer Defensesentertainment
101
The Satrapiespublic service
123
Sphere of Influenceculture
149
PART THREE PROSPECT
153
Success
155
The Medium and The Biosphere
156
Genie from the Tube
161
Jobs Wanted
169
The Circuses
171
Empires
174
Fringe Medium
179
NOTES
183
INDEX
207
Página de créditos

The New Liberation
159

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Página xiv - The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Página 197 - We know of no advertiser or advertising agency of any importance in this country who would knowingly allow the products which he is trying to advertise to the public to become associated with the squalor . . . and general "down...
Página 10 - We are puppets, Man in his pride, and Beauty fair in her flower; Do we move ourselves, or are moved by an unseen hand at a game That pushes us off from the board, and others ever succeed?
Página 151 - I will define culture as the sum total of ways of living built up by a group of human beings and transmitted by one generation to another.
Página 16 - Hoover, 96 considered a presidential possibility, warned that it was "inconceivable — that we should allow so great a possibility for service ... to be drowned
Página 55 - Actually there have been very few cases where it has been necessary to exercise a veto, because the producers involved and the writers involved are normally pretty well aware of what might not be acceptable.
Página 104 - I'd like to ask you where you usually get most of your news about what's going on in the world today — from the newspapers or radio or television or magazines or talking to people or where?
Página 94 - When you sell a woman on a product and she goes into the store and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on your product, if he can't get it, he will throw himself on the floor, stamp his feet and cry. You can't get a reaction like that from an...
Página 65 - Commission has devoted its major attention, includes all that is of human interest and importance which is not at the moment appropriate or available for support by advertising, and which is not arranged for formal instruction.
Página 31 - ... the vested interests of business as a whole, of industry, of finance. It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? That is this claim and to some extent it is a just claim. ... Is it any wonder that the American population...

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