The Sponsor: Notes on a Modern PotentateTransaction Publishers - 220 páginas On the television sponsors. |
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Página iv
... advertising - United States . 2. Television pro- grams — United States . 3. Television broadcasting - Social as- United States . HF6146.T42B35 2004 306.4 ' 85 - dc21 2003048421 CONTENTS List of Illustrations ix Preface to the ...
... advertising - United States . 2. Television pro- grams — United States . 3. Television broadcasting - Social as- United States . HF6146.T42B35 2004 306.4 ' 85 - dc21 2003048421 CONTENTS List of Illustrations ix Preface to the ...
Página xi
... advertising exerts such pro- found economic and ideological influence on American culture , this slim volume offers readers a wonderful point of departure . Best known as the dean of U.S. broadcasting history , Erik Barnouw was also a ...
... advertising exerts such pro- found economic and ideological influence on American culture , this slim volume offers readers a wonderful point of departure . Best known as the dean of U.S. broadcasting history , Erik Barnouw was also a ...
Página xii
... advertising agencies as a director - pro- ducer for network radio shows ; there he learned firsthand how well the sponsor called the tune . His first program was a musi- cal show aimed at women : The Camel Quarter Hour . It was spon ...
... advertising agencies as a director - pro- ducer for network radio shows ; there he learned firsthand how well the sponsor called the tune . His first program was a musi- cal show aimed at women : The Camel Quarter Hour . It was spon ...
Página xiii
... advertising's influence on network TV programming , where the sponsor's impact was more subtle than in radio's hey- day yet just as powerful . Finally , he considers how non - com- mercial sponsors such as political , religious ...
... advertising's influence on network TV programming , where the sponsor's impact was more subtle than in radio's hey- day yet just as powerful . Finally , he considers how non - com- mercial sponsors such as political , religious ...
Página xv
... advertising and its im- pact on American consciousness . Interest in political advertising on television has developed since 1984 , when writers such as Edwin Diamond , Stephen Bates , and Kathleen Hall Jamieson began publishing updated ...
... advertising and its im- pact on American consciousness . Interest in political advertising on television has developed since 1984 , when writers such as Edwin Diamond , Stephen Bates , and Kathleen Hall Jamieson began publishing updated ...
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Términos y frases comunes
action-adventure Advertising Age advertising agency Advertising Council American announced Association AT&T atomic energy audience Barnouw became began Big Blue Marble campaign Cavalcade of America cent channels children's programs cial commercial television Commission cost culture demographic documentary drama early educational electronic entertainment episodic series Erik Erik Barnouw executives Fairness Doctrine Federal film Ford funds Geritol global grams groups H. V. Kaltenborn industry involved issues launched leaders major ment mercial million Modern Talking Murrow National Broadcasting Company newscasts nuclear offered period president pressure problems promotion public service public television Radio Corporation ratings Report role schedule seemed selling Senate society spon sponsors sponsorship spots stations success talk tele tended Theater tion U.S. Steel underwriting United vertising Vietnam viewers Washington WEAF Westinghouse writers wwww wwwww York
Pasajes populares
Página xiv - The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Página 197 - We know of no advertiser or advertising agency of any importance in this country who would knowingly allow the products which he is trying to advertise to the public to become associated with the squalor . . . and general "down...
Página 10 - We are puppets, Man in his pride, and Beauty fair in her flower; Do we move ourselves, or are moved by an unseen hand at a game That pushes us off from the board, and others ever succeed?
Página 151 - I will define culture as the sum total of ways of living built up by a group of human beings and transmitted by one generation to another.
Página 16 - Hoover, 96 considered a presidential possibility, warned that it was "inconceivable — that we should allow so great a possibility for service ... to be drowned
Página 55 - Actually there have been very few cases where it has been necessary to exercise a veto, because the producers involved and the writers involved are normally pretty well aware of what might not be acceptable.
Página 94 - When you sell a woman on a product and she goes into the store and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on your product, if he can't get it, he will throw himself on the floor, stamp his feet and cry. You can't get a reaction like that from an...
Página 65 - Commission has devoted its major attention, includes all that is of human interest and importance which is not at the moment appropriate or available for support by advertising, and which is not arranged for formal instruction.
Página 31 - ... the vested interests of business as a whole, of industry, of finance. It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? That is this claim and to some extent it is a just claim. ... Is it any wonder that the American population...
Referencias a este libro
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill No hay ninguna vista previa disponible - 2005 |