The Sponsor: Notes on a Modern PotentateTransaction Publishers - 220 páginas On the television sponsors. |
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Página xi
... role diminished , although any sense of an individual operating in that role has faded into the impersonal mythos of massive corporate power . With the proliferation of new media formats and the rise of conglomerate control of the media ...
... role diminished , although any sense of an individual operating in that role has faded into the impersonal mythos of massive corporate power . With the proliferation of new media formats and the rise of conglomerate control of the media ...
Página xii
... sponsor's central role in early radio when overt interference from the sponsor's booth was the norm and sponsors not only subsidized the air time for popular radio shows PREFACE TO THE TRANSACTION EDITION xiii but also wrote ,
... sponsor's central role in early radio when overt interference from the sponsor's booth was the norm and sponsors not only subsidized the air time for popular radio shows PREFACE TO THE TRANSACTION EDITION xiii but also wrote ,
Página xiii
... role in subverting the Allende government in Chile . To this end , ITT decided to sponsor a children's series called The Big Blue Marble , which showed children around the world involved in a pen - pal cam- xiv THE SPONSOR paign . Once ...
... role in subverting the Allende government in Chile . To this end , ITT decided to sponsor a children's series called The Big Blue Marble , which showed children around the world involved in a pen - pal cam- xiv THE SPONSOR paign . Once ...
Página xvii
... role and influence of the sponsor in American television . He was free to pursue his inquiry wherever it led him . The resulting docu- ment is his responsibility . He also owes a deep debt of gratitude to the many people in television ...
... role and influence of the sponsor in American television . He was free to pursue his inquiry wherever it led him . The resulting docu- ment is his responsibility . He also owes a deep debt of gratitude to the many people in television ...
Página 3
... role and image have changed . There was a time when he clearly had human form . Performers saw him sitting in the " sponsor's booth , " where he could order script revisions , which were promptly made . He was surrounded by attendant ...
... role and image have changed . There was a time when he clearly had human form . Performers saw him sitting in the " sponsor's booth , " where he could order script revisions , which were promptly made . He was surrounded by attendant ...
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Términos y frases comunes
action-adventure Advertising Age advertising agency Advertising Council American announced Association AT&T atomic energy audience Barnouw became began Big Blue Marble campaign Cavalcade of America cent channels children's programs cial commercial television Commission cost culture demographic documentary drama early educational electronic entertainment episodic series Erik Erik Barnouw executives Fairness Doctrine Federal film Ford funds Geritol global grams groups H. V. Kaltenborn industry involved issues launched leaders major ment mercial million Modern Talking Murrow National Broadcasting Company newscasts nuclear offered period president pressure problems promotion public service public television Radio Corporation ratings Report role schedule seemed selling Senate society spon sponsors sponsorship spots stations success talk tele tended Theater tion U.S. Steel underwriting United vertising Vietnam viewers Washington WEAF Westinghouse writers wwww wwwww York
Pasajes populares
Página xiv - The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Página 197 - We know of no advertiser or advertising agency of any importance in this country who would knowingly allow the products which he is trying to advertise to the public to become associated with the squalor . . . and general "down...
Página 10 - We are puppets, Man in his pride, and Beauty fair in her flower; Do we move ourselves, or are moved by an unseen hand at a game That pushes us off from the board, and others ever succeed?
Página 151 - I will define culture as the sum total of ways of living built up by a group of human beings and transmitted by one generation to another.
Página 16 - Hoover, 96 considered a presidential possibility, warned that it was "inconceivable — that we should allow so great a possibility for service ... to be drowned
Página 55 - Actually there have been very few cases where it has been necessary to exercise a veto, because the producers involved and the writers involved are normally pretty well aware of what might not be acceptable.
Página 94 - When you sell a woman on a product and she goes into the store and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on your product, if he can't get it, he will throw himself on the floor, stamp his feet and cry. You can't get a reaction like that from an...
Página 65 - Commission has devoted its major attention, includes all that is of human interest and importance which is not at the moment appropriate or available for support by advertising, and which is not arranged for formal instruction.
Página 31 - ... the vested interests of business as a whole, of industry, of finance. It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? That is this claim and to some extent it is a just claim. ... Is it any wonder that the American population...
Referencias a este libro
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill No hay ninguna vista previa disponible - 2005 |