 When you sell a woman on a product and she goes into the store and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on your product, if he can't get it, he will throw himself on the floor, stamp his feet and cry....  The Sponsor: Notes on a Modern Potentate - Página 94de Erik Barnouw - 220 páginasVista previa restringida - Acerca de este libro
 | Newton Minow, Craig LaMay - 1995 - 254 páginas
...and finds your brand isn't in stock, she'll probably forget about it. But when you sell a kid on a product, if he can't get it, he will throw himself...cry. You can't get a reaction like that out of an adult/56 Sooner or later you must look through kids' goggles, see things as they see them, appeal to... | |
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