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" We know of no advertiser or advertising agency of any importance in this country who would knowingly allow the products which he is trying to advertise to the public to become associated with the squalor . . . and general "down... "
The Sponsor: Notes on a Modern Potentate - Página 197
de Erik Barnouw - 220 páginas
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The Image Empire: A History of Broadcasting in the United States, Volume III ...

Erik Barnouw - 1970 - 426 páginas
...to become associated with the squalor . . . and general "down" character ... of Street Scene. . . . On the contrary, it is the general policy of advertisers...class, not lower class; happy in general, not miserable and frustrated. . . . 7 Quite aside from the revulsion against "down" settings and people, advertisers...
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American Media and Mass Culture: Left Perspectives

Donald Lazere - 1987 - 640 páginas
...to become associated with the squalor . . . and general "down" character ... of Street Scene. . . . On the contrary it is the general policy of advertisers...class, not lower class; happy in general, not miserable and frustrated. Twenty-five years later, it is the networks that are directly enforcing this cheer....
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Dissent, Injustice, and the Meanings of America

Steven H. Shiffrin - 2000 - 219 páginas
...to become associated with the squalor . . . and general "down" character ... of Street Scene. . . . On the contrary, it is the general policy of advertisers...and the whole American social and economic scene.' " Advertisers generally are provided suitable surroundings for their products: "[W]ith few exceptions,...
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Gender, Race, and Class in Media: A Text-Reader

Gail Dines - 2003 - 796 páginas
...rejecting a play about working-class life, stated, "It is the general policy of advertisers to glamourize their products, the people who buy them, and the whole American social and economic scene" (Barnouw, 1970, p. 32). Advertisers in 1961 considered it "of key importance" to avoid "irritating,...
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Visions of Belonging: Family Stories, Popular Culture, and Postwar Democracy ...

Judith E. Smith - 2004 - 488 páginas
..."down" quality of the present conception of Street Scene week after week. The producer claimed that "on the contrary, it is the general policy of advertisers...the whole American social and economic scene." The producer's preferred conception was exactly what Chayefsky and the others hoped to critique: "The American...
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