Responsible Marketing

accountability action advertising agent alternatives apply appropriational assess become behavior bundling cause Chapter character choice CIMC commitment communities competing competition concept consequences constraints consumer contracts corporate costs create culture customers decisions defined determinism discussion duty economic effects ends enhance environment especially ethical exchange Executive Exercise executive responsibility extent external fact factors fault firm force freedom function given global governments groups harm Hence higher human identify ignorance imply increase individual industry instance internal involved justice knowledge levels liability manufacturers marketing executive marketing executive responsibility means moral responsibility nature needs negligence norms objective one's one’s opportunism organization organizational performance person positive practices principles problem promotion proposition relation relationships relativism risk role selling situation social society specific stakeholders standards strategies Table theory Torts transactions trust virtue voluntary