Public Radio and Television in America: A Political History
SAGE Publications, 1996 M04 22 - 342 páginas
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.
Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
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The marketplace model approached its audience as individual consumers motivated by self - interest ; the public service model defined its audience as citizens who require information to participate fully in the nation's political and ...
In 1989 , Congress required the CPB to engage in a station grant review with the goal of extending greater support to minority audiences , isolated rural communities , and other underserved areas . Three years later , Gibbs Kinderman ...
NPR fund - raisers seeking corporate underwriting of programs capitalized upon - and reinforced — the high demographic profile of public radio's largely college - educated audience . In the 1970s , the CPB's Office of Communication ...
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The Public Origins of American Broadcasting
The Defeat of the Broadcast Reform Movement of the 1930s
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