Public Radio and Television in America: A Political History
SAGE Publications, 1996 M04 22 - 342 páginas
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.
Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
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Advertising on radio , which hitherto had assumed a largely experimental and unsystematic form , became the very foundation of American broadcasting . Major corporations recognized the advertising potential of the networks that ...
Pacifica became the radio equivalent of the underground press of the 1960s . Nonetheless , it did not treat the antiwar movement in a monolithic fashion . Pacifica became a vehicle through which the disparate elements of the antiwar ...
Other top NPR reporters became cross - over successes . Scott Simon took a leave of absence to become a cohost of NBC's weekend Today show . Nina Totenberg doubled as a roving reporter for NBC . Cokie Roberts , NPR's chief political ...
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The Public Origins of American Broadcasting
The Defeat of the Broadcast Reform Movement of the 1930s
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