Public Radio and Television in America: A Political History
SAGE Publications, 1996 M04 22 - 342 páginas
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.
Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
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Second , the educational station would have to share its time on the new limited frequency with a local commercial station , which received the evening hours critical for adult education . Third , there would be a sudden requirement for ...
As initially conceived , income from limited advertising would finance the station , but no stock would be issued that could return profit . Hill hoped that commercial sponsorship might provide seed money for additional Pacifica ...
The messages were limited to two minutes and could not interrupt programs . Key stations in New York , Philadelphia , Chicago , Pittsburgh , Miami , New Orleans , and Louisville participated in the experiment in “ limited advertising .
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The Public Origins of American Broadcasting
The Defeat of the Broadcast Reform Movement of the 1930s
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