Public Radio and Television in America: A Political History
SAGE Publications, 1996 M04 22 - 342 páginas
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.
Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
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At first , NBC continued the practice established by AT & T of eschewing direct advertising in favor of trade - name publicity . The first code of the National Association of Broadcasters , issued in 1928 , limited commercial messages ...
114 ) The National Task Force on Public Broadcasting , headed by Hall and Halleck , developed a broad critique of the structure and practice of public television and served as a clearing house and resource center for local initiatives .
Further attempts were made to weaken public access through legislation and obstructionist practices at local cable ... the community television movement was constrained from within by the theory and practice of public access .
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The Public Origins of American Broadcasting
The Defeat of the Broadcast Reform Movement of the 1930s
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