Public Radio and Television in America: A Political History
SAGE Publications, 1996 M04 22 - 342 páginas
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.
Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
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Advocates of program underwriting at WPFW in Washington , D.C. noted the difficulty of raising sufficient funds from a predominantly low - income , inner - city , minority audience . In addition to putting constraints on raising private ...
and titled Underwriting : An Evaluation of Pacifica Policy . Advocates of a relaxation of underwriting restraints estimated that as of 1988 only 60 % of Pacifica's revenue could be considered listener support and that the goal of 100 ...
when the FCC approved " enhanced underwriting ” so that acknowledgment was no longer limited to the corporate name but could include identification of a company's products and services . The FCC sought to maintain a distinction between ...
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The Public Origins of American Broadcasting
The Defeat of the Broadcast Reform Movement of the 1930s
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