Economics of StrategyJohn Wiley & Sons, 2009 M09 22 - 624 páginas In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment. |
Contenido
Endnotes | 7 |
STRATEGY AND ECONOMICS 1 | 11 |
The Price Elasticity of Demand | 24 |
Perfect Competition | 30 |
Economies of Scale and Scope | 41 |
Incentive and Coordination Effects | 60 |
Learning by Doing in Medicine | 66 |
Agency and Coordination 73 | 97 |
The Dynamics of Pricing Rivalry | 264 |
xx Contents | 292 |
Entry and Exit | 299 |
Industry Analysis | 327 |
Barriers to Entry | 342 |
Substitutes and Complements | 349 |
Endnotes | 355 |
STRATEGIC POSITION AND DYNAMICS 13 Strategic Positioning for Competitive Advantage | 359 |
Building National Infrastructure The Transcontinental | 104 |
Chapter Summary | 114 |
FIRM BOUNDARIES 5 The Vertical Boundaries of the Firm | 119 |
Vertical Integration and Its Alternatives | 150 |
Diversification | 175 |
Internal Capital Markets | 181 |
Managerial Motives for Diversification The Strange Case | 188 |
The Search for Synergy in New Markets eBays Acquisition Binge | 194 |
Contents | 203 |
MARKET AND COMPETITIVE ANALYSIS 8 Competitors and Competition | 205 |
9 | 235 |
Strategic Commitment | 238 |
Strategic Commitment and Preemption in the Global Airframe Market | 242 |
Contents | 384 |
Sustaining Competitive Advantage | 410 |
Innovation Evolution and the Environment | 441 |
INTERNAL ORGANIZATION 16 Performance Measurement and Incentives in Firms | 469 |
Contents | 500 |
Strategy and Structure | 507 |
Environment Power and Culture | 536 |
Corporate Culture and Inertia at ICI | 548 |
Preserving Culture in the Face of Growth The Google | 554 |
Glossary | 563 |
Index | 573 |
Otras ediciones - Ver todas
Economics of Strategy Besanko,David Dranove,Dr Mark Shanley,Scott Schaefer Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve acquisitions activities airline analysis assets average cost curve average fixed costs benefit brand buyers capacity Chapter commitment companies compete competitive advantage competitors consumer surplus contract coordination corporate cost function Cournot customers decision demand curve develop discussed diversification diversified firms economic profit economies of scale effect efficiency elasticity of demand employees entrant entry equilibrium example Exxon Mobil factors Figure firm’s fixed costs incentives increase incumbent industry innovation input investment keiretsu learning curve lower makers managers manufacturing marginal cost marginal revenue market price market share merger Microeconomic million Nash equilibrium offer operating optimal organization organizational output percent plant potential price elasticity production purchase quasi-rent relationship relationship-specific result risk rivals scale and scope scale economies sell sellers shareholders strategy structure success sunk costs suppliers Sustaining Competitive Advantage total cost transactions unit vertical chain vertical integration Wal-Mart