The 80/20 Principle: The Secret of Achieving More with Less

Nicholas Brealey, 2007 - 304 páginas
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The key to success is "productive laziness," claims author Richard Koch. Hard work is an inefficient path to accomplishment because of the "80/20 Principle." You achieve about 80% of your results with about 20% of your activities; the rest is wasted effort. Focus on the productive 20% in order to work less and achieve more. Koch concisely explains the concept on his first few pages, so the book can seem repetitive, but the main lesson is clear. If you want to raise profit margins, focus on the most profitable 20% of your products. If you want to be happier, focus on the 20% of your activities that satisfy you most. Koch includes many useful ancillary ideas, such as a step-by-step guide to analyzing your business's profit centers and a contrarian take on time management. getAbstract recommends his approach to the self-employed, to workers at all levels who want to better leverage their time and effort, and to companies seeking to maximize their marketing efforts. As Koch says, "Even if you are hard-working, you can learn to become lazy."

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Richard Koch started his first venture when he was 13. After making the mistake of working for big companies in his twenties, Koch was a consultant with The Boston Consulting Group and partner of Bain & Company. He co-founded LEK Consulting, the most successful, fastest growing and most profitable 'strategy boutique' of the 1980s. In the 1990s he rescued Filofax and Plymouth Gin from near-death, built up Zola Hotels, and co-founded the Belgo restaurant chain and Capstone Publishing. In 2001 he invested heavily in Betfair, a tiny online betting firm shunned by venture capitalists. He played a leading part in making it by far the world's leading betting exchange, worth more than 1.5 billion. He is the author of 13 books including The 80/20 Individual and Living the 80/20 Way. A self-confessed 'lazy entrepreneur', he lives the 80/20 way in London, Cape Town and the sunniest part of southern Spain.

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