- - A strong effort is being made to gain the support of the Contribution Directors of ma jor corporations for the President's Initiative. Chairman Coy Eklund and Mr. Kenneth Albrecht have met with the Contribution Directors of Time, Inc., Exxon, AT&T and CBS. Over the next three years, President's Initiative will : rek to increase youth exchanges by 15,000. The U.S. emphasis will be on one-year academic homestay programs for young people, 15 to 19 years old. We will need 15,000 American families to host these young people. Private exchange organizations in the U.S. will administer the programs. Examples of our private partners are AFS, the Experiment in International Living, and Youth for Understanding. The Initiative will also include short-term programs for young political leaders, and young people in the labor and agricultural sectors. Also will be developing business internship programs. The first groups to be exchanged under the Initiative arrived in their host countries in mid-July, 1983. - - Ad Six American Indian youths to West Germany for a three-week exchange program organized by Arrow, Inc., a private organization devoted to the advancement and preservation of American Indian culture. - 32 Italian students to Washington, D.C. for six weeks of 34 young members of Red Cross societies in Canada, France, Council campaign - approved September 24, 1982 by the board. National campaign will give national visibility to the Initiative. The promotion will be worth $30 million in services and advertising. Ad Council campaign was introduced to members of the business press on Sept. 21, 1983 in New York City. Public service announcements developed for the campaign stress the importance of youth exchange to world peace and understanding. The ads which are being carried by television, radio and the print media encourage young people to go abroad on exchange programs and others to serve as "host families" to young foreign students. - Time magazine carried a full-page ad for youth exchange in a number of regional editions on Oct. 17, 1983. The governors of all 50 states proclaimed October 1983 "International Youth Exchange Month." The U.S. program will emphasizes the contribution of the private sector. President Reagan asked Director Wick to create the President's Council for International Youth Exchange. The Council, whose role is to raise funds, involve American business in the program, and advise on direction of the Initiative, includes over 90 chief executive officers of America's top firms: Jerome H. Holland Wayne Horst J. Robert Killpack Eugene P. Kopp M. Joseph Lapensky Sherman R. Lewis Jr. Worth Loomis Howard M. Love Leon Machiz Kenneth A. Macke Jacques G. Maisonrouge Harold W. McGraw, Jr. J. Mason Reynolds Lewis Rudin Elton H. Rule Donald Rumsfeld Glen L. Ryland Robert M. Schaeberle Sam F. Segnar John D. Selby Barton W. Shackelford Nicholas A. Sica Roger B. Smith Sherwood H. Smith, Jr. chairman and CEO, McGraw-Hill, Inc. United Parcel Service (retired president) regional executive, United Press International president and CEO, G. D. Searle and Company chairman and president, Consumers Power Company president, European American Bank and Trust Co. president, New York Board of Trade chairman of the board, General Motors chairman and president, Carolina Power and Light Co. |