Bananas: How the United Fruit Company Shaped the World

Canongate, 2007 - 224 páginas
"If you only read a handful of nonfiction books this year, [Bananas!] is among your recommended five portions.” --The Observer

In this gripping exploration of corporate manuevering and subterfuge, Peter Chapman shows how the importer United Fruit set the precedent for the institutionalized power and influence of today's multinational companies. Bananas! is a sharp and lively account of the rise and fall of this infamous company, arguably the most controversial global corporation ever - from the jungles of Costa Rica to the dramatic suicide of its CEO, who leapt from an office on the forty-fourth floor of the Pan Am building in New York City. From the marketing of the banana as the first fast food, to the company’s involvement in an invasion of Honduras, the Bay of Pigs crisis, and a bloody coup in Guatemala, Chapman weaves a dramatic tale of big business, political deceit, and outright violence to show how one company wreaked havoc in the "banana republics” of Central America, and how terrifyingly similar the age of United Fruit is to our age of rapid globalization.

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LibraryThing Review

Crítica de los usuarios  - mhgatti - LibraryThing

Really interesting multi-national story about such an everyday food. Leer comentario completo

BANANAS!: How the United Fruit Company Shaped the World

Crítica de los usuarios  - Kirkus

Financial Times (London) journalist Chapman's insider account of United Fruit as the template for the modern multinational company often gets mired in the minutiae of a century's worth of dubious ... Leer comentario completo


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Peter Chapman understands the food industry. Benefit from this valuable insight as Peter helps you understand the retailers and get your items in to the shopping cart of the consumer more often. An in-depth knowledge of the retail landscape and the Canadian consumer is invaluable to producers and manufacturers who want to grow their sales. Peter has considerable experience - from developing relationships with suppliers throughout the supply chain, to retail merchandising. Peter's company, GPS Business Solutions, provides services to producers and manufacturers who want to increase their sales to large, centrally structured retailers or specialty food stores. Prior to starting GPS Business Solutions, Peter worked for 19 years with Canada's largest food retailer, Loblaws. He held positions in various departments, including merchandising, marketing, advertising and real estate. This experience has given Peter considerable insight and understanding of food retailing. He is a member of the Canadian Association of Professional Speakers and is a past president of the Atlantic chapter. Peter's speeches and workshops include many real examples of what is happening in retail today. Go behind the scenes of the retailers with Peter to understand how to maximize the opportunity; with the ultimate goal to get your items in to the shopping cart.

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