Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

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AMACOM, 2004 - 436 páginas
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.

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Contenido

Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
3
Franchising as a m Growth Strategy
9
The Foundation of Franchising
11
Developing the Operations and Training Programs
21
Developing System Standards and Enforcing Quality Control
37
Federal and State Regulation of Franchising
59
Compliance
89
Structuring Franchise Agreements Area Development Agreements and Related Documents
105
Business and Strategic Planning for the Growing Franchisor
233
Capital Formation Strategies
243
Management and Leadership Issues in Building a Successful Franchising Organization
281
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
297
Special Issues in Mergers and Acquisitions
317
Managing the Transfer and Renewal Process
333
ALTERNATIVES TO FRANCHISING
345
Strategic and Structural Alternatives to Franchising
347

Protecting the Intellectual Property of the Franchise System
135
Managing Disputes
165
Developing Sales and Marketing Plans
191
Taking Your Franchise Program Overseas
215
FINANCIAL STRATEGIES
231
Structuring Licensing Programs and Agreements
361
Joint Ventures and Strategic Alliances
383
Resource Directory List of State Administrators and Agents for Service of Process
397
INDEX
429
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