Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any EconomyAMACOM, 2004 - 436 páginas Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures. |
Dentro del libro
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Contenido
Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams | 9 |
Franchising as a m Growth Strategy | 9 |
The Foundation of Franchising | 11 |
Developing the Operations and Training Programs | 21 |
Developing System Standards and Enforcing Quality Control | 37 |
Federal and State Regulation of Franchising | 59 |
Compliance | 89 |
Structuring Franchise Agreements Area Development Agreements and Related Documents | 105 |
Business and Strategic Planning for the Growing Franchisor | 233 |
Capital Formation Strategies | 243 |
Management and Leadership Issues in Building a Successful Franchising Organization | 281 |
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues | 297 |
Special Issues in Mergers and Acquisitions | 317 |
Managing the Transfer and Renewal Process | 333 |
ALTERNATIVES TO FRANCHISING | 345 |
Strategic and Structural Alternatives to Franchising | 347 |
Protecting the Intellectual Property of the Franchise System | 135 |
Managing Disputes | 165 |
Developing Sales and Marketing Plans | 191 |
Taking Your Franchise Program Overseas | 215 |
FINANCIAL STRATEGIES | 231 |
Structuring Licensing Programs and Agreements | 361 |
Joint Ventures and Strategic Alliances | 383 |
Resource Directory List of State Administrators and Agents for Service of Process | 397 |
429 | |
Otras ediciones - Ver todas
Franchising and Licensing: Two Ways to Build Your Business Andrew J. Sherman Sin vista previa disponible - 1991 |
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Andrew J. Sherman Sin vista previa disponible - 2004 |
Términos y frases comunes
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