Dynamic Planning and Management in the Securities Industry: Staying Competitive in a Changing Market Place |
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Page 101
... achieving all the actions really achieve the total objective ? Will achieving all the objectives really achieve the total strategy ? Has too much work been assigned to one person ? Too much scheduled in one time period ? Have all new ...
... achieving all the actions really achieve the total objective ? Will achieving all the objectives really achieve the total strategy ? Has too much work been assigned to one person ? Too much scheduled in one time period ? Have all new ...
Page 102
... achieve and it is measurable . While " hard " objectives , such as improving revenues , are easily written in a measurable form , subjective or " soft " objectives , such as improving reputation , morale , and professionalism are much ...
... achieve and it is measurable . While " hard " objectives , such as improving revenues , are easily written in a measurable form , subjective or " soft " objectives , such as improving reputation , morale , and professionalism are much ...
Page 202
... achieve viability , let alone superiority . 4. Have the potential for growth . If a niche can be found that has most or all of these characteristics , then the firm should be able to achieve a viable position and to defend itself ...
... achieve viability , let alone superiority . 4. Have the potential for growth . If a niche can be found that has most or all of these characteristics , then the firm should be able to achieve a viable position and to defend itself ...
Common terms and phrases
account executives achieve actions advertising analysis analyzed areas basic branch manager broad brokerage firms budgets bull market capital chapter clear clients companies competition competitors create crucial culture customers deal decisions detailed develop economies of scale effective entity evaluation example executive committee firm's strategy fixed costs focus focused growth highly human resource implementation important individual investment involved issues larger firms long-term major managerial market research market segment market share marketing managers marketing plan marketing program marketing strategy Merrill Lynch objectives organization organizational Philip Kotler planning approach planning model planning process position problems Procter & Gamble product manager profits recruiting regional firms revenues sales force securities industry selling skills smaller firms sophisticated statement step strategic business units strategic plan structure task top management usually viable virtually