Dynamic Planning and Management in the Securities Industry: Staying Competitive in a Changing Market Place |
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Page 4
... FIXED - COST , HIGH VARIABLE - COST STRUCTURE Given the classic cyclical nature of the industry , the only viable means for survival was to keep the fixed costs as low as possible and to make every possible other cost variable . So the ...
... FIXED - COST , HIGH VARIABLE - COST STRUCTURE Given the classic cyclical nature of the industry , the only viable means for survival was to keep the fixed costs as low as possible and to make every possible other cost variable . So the ...
Page 31
... FIXED COSTS GROWING ALARMINGLY The securities industry was founded on the principle of dealing with a cyclical market by containing fixed costs and making ( all possible ) costs variable . Now the industry must deal with a situation ...
... FIXED COSTS GROWING ALARMINGLY The securities industry was founded on the principle of dealing with a cyclical market by containing fixed costs and making ( all possible ) costs variable . Now the industry must deal with a situation ...
Page 32
... fixed costs . Many of those new costs are relatively hidden . And those costs are not only fixed , but growing . SUMMARY Over the next 10 years , larger firms should theoretically be in a position to do better than the smaller firms in ...
... fixed costs . Many of those new costs are relatively hidden . And those costs are not only fixed , but growing . SUMMARY Over the next 10 years , larger firms should theoretically be in a position to do better than the smaller firms in ...
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account executives achieve actions advertising analysis analyzed areas basic branch manager broad brokerage firms budgets bull market capital chapter clear clients companies competition competitors create crucial culture customers deal decisions detailed develop economies of scale effective entity evaluation example executive committee firm's strategy fixed costs focus focused growth highly human resource implementation important individual investment involved issues larger firms long-term major managerial market research market segment market share marketing managers marketing plan marketing program marketing strategy Merrill Lynch objectives organization organizational Philip Kotler planning approach planning model planning process position problems Procter & Gamble product manager profits recruiting regional firms revenues sales force securities industry selling skills smaller firms sophisticated statement step strategic business units strategic plan structure task top management usually viable virtually