Dynamic Planning and Management in the Securities Industry: Staying Competitive in a Changing Market Place |
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Page 66
... Plan . For our purpose , plan ( or planning ) is the broadest term . A plan encom- passes a strategy , a strategy statement , a marketing plan , organizational and cultural issues , and virtually all else . Strategy . It is popular ...
... Plan . For our purpose , plan ( or planning ) is the broadest term . A plan encom- passes a strategy , a strategy statement , a marketing plan , organizational and cultural issues , and virtually all else . Strategy . It is popular ...
Page 147
... plan- ning . The proper relationship is illustrated in Figure 19-1 , which shows a concep- tual flow illustrating the way in which marketing ... Marketing Strategic Planning Relationship . 147 Marketing in the Securities Industry Chapter 19.
... plan- ning . The proper relationship is illustrated in Figure 19-1 , which shows a concep- tual flow illustrating the way in which marketing ... Marketing Strategic Planning Relationship . 147 Marketing in the Securities Industry Chapter 19.
Page 160
Staying Competitive in a Changing Market Place Donald F. Howard. in both planning and marketing . In this chapter we focus in depth on two areas , market research and the analysis of competition and explore in broader terms other areas ...
Staying Competitive in a Changing Market Place Donald F. Howard. in both planning and marketing . In this chapter we focus in depth on two areas , market research and the analysis of competition and explore in broader terms other areas ...
Common terms and phrases
account executives achieve actions advertising analysis analyzed areas basic branch manager broad brokerage firms budgets bull market capital chapter clear clients companies competition competitors create crucial culture customers deal decisions detailed develop economies of scale effective entity evaluation example executive committee firm's strategy fixed costs focus focused growth highly human resource implementation important individual investment involved issues larger firms long-term major managerial market research market segment market share marketing managers marketing plan marketing program marketing strategy Merrill Lynch objectives organization organizational Philip Kotler planning approach planning model planning process position problems Procter & Gamble product manager profits recruiting regional firms revenues sales force securities industry selling skills smaller firms sophisticated statement step strategic business units strategic plan structure task top management usually viable virtually