Dynamic Planning and Management in the Securities Industry: Staying Competitive in a Changing Market PlaceNew York Institute of Finance, 1987 - 284 páginas |
Dentro del libro
Resultados 1-3 de 25
Página 182
... product manager has to go back to work and find ways to improve it . Once the plan and P & L are approved , the product manager should have a great deal of freedom in carrying out the plan that is based on achieving the approved profit ...
... product manager has to go back to work and find ways to improve it . Once the plan and P & L are approved , the product manager should have a great deal of freedom in carrying out the plan that is based on achieving the approved profit ...
Página 193
... manager . Clearly , the amount and type of interaction with these people depends on the organizational structure of the firm and the type of product involved . Nonetheless , with rare exceptions , the product manager must be highly ...
... manager . Clearly , the amount and type of interaction with these people depends on the organizational structure of the firm and the type of product involved . Nonetheless , with rare exceptions , the product manager must be highly ...
Página 194
... product manager is highly experienced in one specialized product area . He knows the territory : a true expert . Loves the product . However , there is one problem - 80 % of that product's sales are his own personal production . Rather ...
... product manager is highly experienced in one specialized product area . He knows the territory : a true expert . Loves the product . However , there is one problem - 80 % of that product's sales are his own personal production . Rather ...
Términos y frases comunes
account executives achieve actions advertising analysis analyzed areas basic branch manager broad brokerage firms budgets bull market capital chapter clear clients companies competition competitors create crucial culture customers deal decisions detailed develop economies of scale effective entity evaluation example executive committee firm's strategy fixed costs focus focused growth highly human resource implementation important individual investment involved issues larger firms long-term major managerial market research market segment market share marketing managers marketing plan marketing program marketing strategy Merrill Lynch objectives organization organizational Philip Kotler planning approach planning model planning process position problems Procter & Gamble product manager profits recruiting regional firms revenues sales force securities industry selling skills smaller firms sophisticated statement step strategic business units strategic plan structure task top management usually viable virtually