Dynamic Planning and Management in the Securities Industry: Staying Competitive in a Changing Market PlaceNew York Institute of Finance, 1987 - 284 páginas |
Dentro del libro
Resultados 1-3 de 44
Página 32
... sophisticated marketing programs stand head and shoulders above what regional firms have offered . Their superior capi- tal positions will permit them to engage in " upstairs trading , " to use large computers and sophisticated software ...
... sophisticated marketing programs stand head and shoulders above what regional firms have offered . Their superior capi- tal positions will permit them to engage in " upstairs trading , " to use large computers and sophisticated software ...
Página 153
... sophisticated , multifaceted marketing programs . Such programs include : Serious , sophisticated , on - going market research providing a base of client needs which is the foundation for all marketing programs . ⚫ Focusing on ...
... sophisticated , multifaceted marketing programs . Such programs include : Serious , sophisticated , on - going market research providing a base of client needs which is the foundation for all marketing programs . ⚫ Focusing on ...
Página 246
... sophistication based on consulting experience , in each of the major areas for smaller firms , medium to larger regional ... sophisticated and expensive system is rarely ideal : Each system's effectiveness has to be judged as a cost ...
... sophistication based on consulting experience , in each of the major areas for smaller firms , medium to larger regional ... sophisticated and expensive system is rarely ideal : Each system's effectiveness has to be judged as a cost ...
Términos y frases comunes
account executives achieve actions advertising analysis analyzed areas basic branch manager broad brokerage firms budgets bull market capital chapter clear clients companies competition competitors create crucial culture customers deal decisions detailed develop economies of scale effective entity evaluation example executive committee firm's strategy fixed costs focus focused growth highly human resource implementation important individual investment involved issues larger firms long-term major managerial market research market segment market share marketing managers marketing plan marketing program marketing strategy Merrill Lynch objectives organization organizational Philip Kotler planning approach planning model planning process position problems Procter & Gamble product manager profits recruiting regional firms revenues sales force securities industry selling skills smaller firms sophisticated statement step strategic business units strategic plan structure task top management usually viable virtually