Routledge Handbook of Political AdvertisingChristina Holtz-Bacha, Marion R. Just Routledge, 24 feb 2017 - 438 páginas This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries |
Índice
Methodological Approaches | |
Content and Effects | |
Negative Advertising | |
The Effects of Political Advertising | |
Political Advertising in Argentina | |
Political Advertising in Turkey | |
Party Political | |
Election Advertising in Mediatized Politics | |
Media Political Advertising and Election Campaigning | |
Ten Years with Television Advertising | |
The Dominance | |
Navigating the Waters | |
Between the Narratives | |
The Brazilian Model | |
State of Play in a Period | |
The Story and Effects of | |
Does Political Advertising Still Have an Impact on | |
Political Advertising in Italy | |
A Metaethnographic Synthesis | |
Political Advertising in Mexico | |
Political Advertising in Germany | |
Japanese Political Advertising in a Changing Media | |
Still Little | |
The Rise of Television Advertising in a Traditional | |
Conclusion | |
Otras ediciones - Ver todo
Routledge Handbook of Political Advertising Christina Holtz-Bacha,Marion R. Just Vista previa restringida - 2017 |
Routledge Handbook of Political Advertising Dr Christina Holtz-Bacha,Marion R. Just,Professor of Political Science Marion R Just No hay ninguna vista previa disponible - 2019 |
Routledge Handbook of Political Advertising Christina Holtz-Bacha,Marion R. Just No hay ninguna vista previa disponible - 2017 |