Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 28 jun 2001 - 257 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Índice
Advertising as Social Production | 6 |
Sh0rter hours higher wages I | 23 |
Mobilizing the Instincts | 31 |
Civilizing the Self | 41 |
1 Assembling a New World of Facts | 51 |
2 commercializing Expression | 61 |
3 Advertisings Truth | 69 |
4 Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
| 239 | |
| 249 | |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
advertising American appeared arenas argued attempt authority became become benefits Bernays businessmen buying capitalist Captains century Charlotte Perkins Gilman child Christine Frederick commercial culture commodity market conception consumer culture consumer market consumerism context corporate create critical critique defined definition democracy democratic economic Edward Bernays Edward Filene Ewen factory father fifties figures first Floyd Henry Allport Helen Merrill Helen Merrill Lynd human Ibid ideal ideology idiom immigrant increasingly industrial capitalism industrial society james Rorty labor lives machine machinery man’s marketplace mass consumption mass industrial mass production Max Horkheimer ment Middletown modern industrial mother Naether notion Nystrom offered patriarchal people’s profitable question reality realm reflected role Scientific Management selling Siegfried Giedion significance specific spoke sumer survival tion traditional truth twenties vision wage Walter Dill Scott woman women worker working-class youth