Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 28 jun 2001 - 257 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Índice
Advertising as Social Production | 6 |
1 Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3 Advertisings Truth | 69 |
4 Obliterating the Factory | 77 |
A Partial Totality | 103 |
2 Radical Visons and the Transformation | 125 |
3 The Family as Ground for Business | 131 |
4 Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
239 | |
249 | |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
advertising American appeared arenas argued attempt authority became become Bernays broad businessmen buying capitalist Captains of Consciousness century Charlotte Perkins Gilman child Christine Frederick commercial culture commodity market conception consumer culture consumer market consumerism context corporate create critical critique defined demand democracy democratic economic Edward Bernays Edward Filene Ewen factory father Floyd Henry Allport freedom Helen Merrill Helen Merrill Lynd Horkheimer human Ibid ideal ideology idiom immigrant increasingly industrial capitalism industrial production industrial society James Rorty labor leisure lives machinery marketplace mass consumption mass culture mass industrial mass production Max Horkheimer ment Middletown modern industrial mother Naether notion Nystrom offered patriarchal population Presbrey question reality realm relations role selling Siegfried Giedion spoke sumer survival things tion traditional truth twenties vision Walter Dill Scott woman women worker working-class youth