The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public PolicyBloomsbury Academic, 2003 M08 30 - 216 páginas Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television commercials, and direct mail. As Lathrop suggests, governing has taken on all the trappings of a full-time campaign. |
Dentro del libro
Resultados 1-3 de 14
... Kathleen Hall Jamieson , Packaging the Presidency ( New York : Oxford Uni- versity Press , 1988 ) . 10. Martin Wattenberg , The Rise of Candidate Centered Politics : Presidential Elec- tions of the 1980s ( Cambridge : Harvard University ...
... Kathleen Hall Jamieson , " When Harry Met Louise , " Washington Post , 15 August 1994 , A19 . 52. Shawn Zeller , “ Say It Ain't So , Flo , ” National Journal , 9 October 1999 , p . 2910 . 53. Kevin Merida , " The GOP's Town Criers ...
... Kathleen Hall Jamieson marveled at the power political advertising had over the opinions of political leaders despite a lack of evidence that it influenced the general public . Health care reform may have been a legislative failure for ...
Contenido
Historical Origins and Methods | 13 |
Policy Making before the Permanent Campaign | 39 |
Harry and Louise Steal the Show | 53 |
Derechos de autor | |
Otras 6 secciones no mostradas
Términos y frases comunes
Referencias a este libro
Politisches Marketing: eine Einführung in das politische Marketing mit ... Markus Karp,Udo Zolleis Vista previa limitada - 2004 |