The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public PolicyBloomsbury Academic, 2003 M08 30 - 216 páginas Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television commercials, and direct mail. As Lathrop suggests, governing has taken on all the trappings of a full-time campaign. |
Dentro del libro
Resultados 1-3 de 32
... Press , 1985 . Davidson , Roger , and Walter Oleszek . Congress and Its Members . 4th ed . Washington , D.C .: CQ ... University Press , 1986 . Dowd , Maureen . " Capital's Virtual Reality : Gingrich Rides a Third Wave . " New York Times ...
... Press , 1991 . Graber , Doris . Media Power and Politics . Washington , D.C : CQ Press , 1984 . Greenberg , Stan ... University of Chicago Press , 1993 . Herrnson , Paul . Congressional Elections : Campaigning at Home and in Washington ...
... University Press , 1956 . Kennedy , Kara . Interview by author . Washington , D.C. , 13 August 2002 . Kernell , Samuel . Going Public : New Strategies of Presidential Leadership . 2nd ed . Washington , D.C .: CQ Press , 1993 . King ...
Contenido
Historical Origins and Methods | 13 |
Policy Making before the Permanent Campaign | 39 |
Harry and Louise Steal the Show | 53 |
Derechos de autor | |
Otras 6 secciones no mostradas
Términos y frases comunes
Referencias a este libro
Politisches Marketing: eine Einführung in das politische Marketing mit ... Markus Karp,Udo Zolleis Vista previa limitada - 2004 |