Smoking: Risk, Perception, and Policy
This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.
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A Profile of Smokers and Smoking
Perceptions of Risk by Adolescents and Adults
The Role of Perceived Risk in Starting and Stopping Smoking
Smokers Recognition of Their Vulnerability to Harm
Rational Actors or Rational Fools?
Advertising Smoker Imagery and the Diffusion of Smoking Behavior
The Nature of Nicotine Addiction
A Visceral Account of Addiction
The Catch22 of Smoking and Quitting
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