Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 68
... Franklin D. Roosevelt proved to be a master broad- caster , the first ( and some still think the most skillful ) national politician to exploit the new medium to its full potential in presidential pol- itics . The nation's spirit was ...
... Franklin D. Roosevelt proved to be a master broad- caster , the first ( and some still think the most skillful ) national politician to exploit the new medium to its full potential in presidential pol- itics . The nation's spirit was ...
Página 417
... Franklin Roosevelt used radio masterfully in his four presidential campaigns . Television brought Madison Avenue sales techniques to the presidential campaign of 1952 , when a specialist in the hard - sell commercial , Rosser Reeves ...
... Franklin Roosevelt used radio masterfully in his four presidential campaigns . Television brought Madison Avenue sales techniques to the presidential campaign of 1952 , when a specialist in the hard - sell commercial , Rosser Reeves ...
Página 447
... Franklin D. Roosevelt's New Deal , during a time in which views of government's role vis- à - vis business were much more regulation- oriented than they are a half - century later . In the 1980s , FCC Chairman Mark Fowler re- ferred ...
... Franklin D. Roosevelt's New Deal , during a time in which views of government's role vis- à - vis business were much more regulation- oriented than they are a half - century later . In the 1980s , FCC Chairman Mark Fowler re- ferred ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless