Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
Dentro del libro
Resultados 1-3 de 3
Página xxii
... academic research efforts and findings . The chief and best known type of research , that on audience ratings , is now treated together with the analysis of media impact and conse- quences . The theoretical basis for the latter ...
... academic research efforts and findings . The chief and best known type of research , that on audience ratings , is now treated together with the analysis of media impact and conse- quences . The theoretical basis for the latter ...
Página 206
... academic freedom and do not directly meddle in station affairs . One striking exception , however , was the reaction of the University of Houston to the Public Broadcasting Service program Death of a Princess , a 1980 documentary about ...
... academic freedom and do not directly meddle in station affairs . One striking exception , however , was the reaction of the University of Houston to the Public Broadcasting Service program Death of a Princess , a 1980 documentary about ...
Página 571
... Academic Press , New York . Gelatt , Roland . 1977. The Fabulous Phonograph : 1877–1977 . 2d rev . ed . Macmillan , New York . Gerbner , George . 1972. " Communications and Social En- vironment , " Scientific American ( September ) ...
... Academic Press , New York . Gelatt , Roland . 1977. The Fabulous Phonograph : 1877–1977 . 2d rev . ed . Macmillan , New York . Gerbner , George . 1972. " Communications and Social En- vironment , " Scientific American ( September ) ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless