Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 25
... Audience Research All broadcasting sys- tems agree in principle on the importance of using audience research as a management tool in making program and schedule decisions . Not all systems , however , can afford continu- ous ...
... Audience Research All broadcasting sys- tems agree in principle on the importance of using audience research as a management tool in making program and schedule decisions . Not all systems , however , can afford continu- ous ...
Página 377
... AUDIENCE % 21 22 W AVG . AUD . BY HR . % 4.8 4.9 5.8 6.0 TOTAL AUDIENCE E ( Households ( 000 ) & % ) { 3,910 4.6 4,330 6,200 5.1 CBS MORNING NEWS CBS MORNING NEWS 7.3 5,690 6.7 $ 25,000 PYRAMID PRESS YOUR LUCK E CBS TV 1 2 AVERAGE AUDIENCE ...
... AUDIENCE % 21 22 W AVG . AUD . BY HR . % 4.8 4.9 5.8 6.0 TOTAL AUDIENCE E ( Households ( 000 ) & % ) { 3,910 4.6 4,330 6,200 5.1 CBS MORNING NEWS CBS MORNING NEWS 7.3 5,690 6.7 $ 25,000 PYRAMID PRESS YOUR LUCK E CBS TV 1 2 AVERAGE AUDIENCE ...
Página 385
... audience with the total possible audience . A rating is an estimate because it is based on the sets used by only a sample of the audience , and samples can never yield absolute measurements , only approximations ( §14.4 ) . A rating of ...
... audience with the total possible audience . A rating is an estimate because it is based on the sets used by only a sample of the audience , and samples can never yield absolute measurements , only approximations ( §14.4 ) . A rating of ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless