Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 237
... cost of commer- cial time is CPM , which means cost per thou- sand ( the M being the Roman numeral for 1,000 ) . A commercial in television Station A's evening news might , for example , cost $ 800 ; in Station B's evening news the ...
... cost of commer- cial time is CPM , which means cost per thou- sand ( the M being the Roman numeral for 1,000 ) . A commercial in television Station A's evening news might , for example , cost $ 800 ; in Station B's evening news the ...
Página 261
... cost over $ 1 million per hour . Thirty - minute shows cost somewhat less than 50 percent of the price of 60 - minute shows , averaging about $ 325,000 per episode for the first run and between $ 30,000 and $ 35,000 for repeats . The ...
... cost over $ 1 million per hour . Thirty - minute shows cost somewhat less than 50 percent of the price of 60 - minute shows , averaging about $ 325,000 per episode for the first run and between $ 30,000 and $ 35,000 for repeats . The ...
Página 271
... cost - per - home - served basis , a cable system costs even more to construct than a broadcast facility . This is because each home must be physically connected to the cable system . A spokesman for Capital Cities Communications ...
... cost - per - home - served basis , a cable system costs even more to construct than a broadcast facility . This is because each home must be physically connected to the cable system . A spokesman for Capital Cities Communications ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless