Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
Dentro del libro
Resultados 1-3 de 69
Página xviii
... Influence of Market Size on TV Specifications Rates 6.5 TV System Components and 9.5 How Top Advertisers Spread Signals Their Budgets 6.6 Color Kinescope Tube Design 9.6 Top Advertising Agencies and 6.7 ENG and NGS Units Broadcast ...
... Influence of Market Size on TV Specifications Rates 6.5 TV System Components and 9.5 How Top Advertisers Spread Signals Their Budgets 6.6 Color Kinescope Tube Design 9.6 Top Advertising Agencies and 6.7 ENG and NGS Units Broadcast ...
Página 257
... Influences on Profit The larger the or- ganization , the more likely it is to achieve a TV Guide : A Powerful Influence on the Electronic Media 10.1 Financial Framework 257 230 A Money Machine?, 254 • Role Broadcast-Market Size, 256 ...
... Influences on Profit The larger the or- ganization , the more likely it is to achieve a TV Guide : A Powerful Influence on the Electronic Media 10.1 Financial Framework 257 230 A Money Machine?, 254 • Role Broadcast-Market Size, 256 ...
Página 393
... Influences Averages , however , conceal differences of detail . Demo- graphic influences profoundly influence audi- ence set - use behavior . The following demographic variables , listed here along with examples of generalizations ...
... Influences Averages , however , conceal differences of detail . Demo- graphic influences profoundly influence audi- ence set - use behavior . The following demographic variables , listed here along with examples of generalizations ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless