Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 250
... practices voluntar- ily . If a formal complaint becomes necessary , the FTC can seek a consent order , another nonpunitive measure , under which the adver- tiser agrees to stop the offending practice without admitting guilt . Actual ...
... practices voluntar- ily . If a formal complaint becomes necessary , the FTC can seek a consent order , another nonpunitive measure , under which the adver- tiser agrees to stop the offending practice without admitting guilt . Actual ...
Página 252
... practices in fact produced any harm , rejected ACT's com- plaints . In the same year the FCC denied yet another ACT ... practice , called plugola , usually results in an indirect payoff . A disc jockey who , on his program , publicizes ...
... practices in fact produced any harm , rejected ACT's com- plaints . In the same year the FCC denied yet another ACT ... practice , called plugola , usually results in an indirect payoff . A disc jockey who , on his program , publicizes ...
Página 305
... practice of many radio stations . 11.6 Appraising the Program Services In this chapter we have discussed specific pro- gramming problems from an industry per- spective , and we have examined the processes and practices of production and ...
... practice of many radio stations . 11.6 Appraising the Program Services In this chapter we have discussed specific pro- gramming problems from an industry per- spective , and we have examined the processes and practices of production and ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless