Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
Dentro del libro
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Página 254
... profit - making businesses . As we have seen in the preceding chapter , radio and television at- tempt to accomplish ... profit of about $ 1.4 million , and the typical independent station a profit of just under $ 1 million ( NAB ...
... profit - making businesses . As we have seen in the preceding chapter , radio and television at- tempt to accomplish ... profit of about $ 1.4 million , and the typical independent station a profit of just under $ 1 million ( NAB ...
Página 257
... Profit As market rank ( in terms of number of television households in the market ) goes down , so does the average income for television stations . Sources : Arbitron market ranks from Broadcasting / Cablecasting Yearbook 1984 ...
... Profit As market rank ( in terms of number of television households in the market ) goes down , so does the average income for television stations . Sources : Arbitron market ranks from Broadcasting / Cablecasting Yearbook 1984 ...
Página 258
... profit . Selling a second set yields another profit of $ 250 . For every $ 750 in sales , the dealer must spend $ 500 in order to make the $ 250 profit . By con- trast , if it costs a television station $ 500 to run one episode of ...
... profit . Selling a second set yields another profit of $ 250 . For every $ 750 in sales , the dealer must spend $ 500 in order to make the $ 250 profit . By con- trast , if it costs a television station $ 500 to run one episode of ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless