Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
Dentro del libro
Resultados 1-3 de 81
Página 204
... program schedule the time needed to run network programs . But even after an affiliate has cleared time for a network series , it still has the right to preempt the time of scheduled episodes and to substitute programs from other ...
... program schedule the time needed to run network programs . But even after an affiliate has cleared time for a network series , it still has the right to preempt the time of scheduled episodes and to substitute programs from other ...
Página 303
... program , or to recover the audience for a program already slipping in popularity , by scheduling the program in question in a " hammock " between two strong programs . Flowthrough from the previous ( lead - in ) pro- gram may enhance ...
... program , or to recover the audience for a program already slipping in popularity , by scheduling the program in question in a " hammock " between two strong programs . Flowthrough from the previous ( lead - in ) pro- gram may enhance ...
Página 346
... program- ming ; since local production costs exceed the advertising sales value of most programs ' spot time , stations use popular series reruns or old movies to fill their most salable time . The suc- cessful programs target the ...
... program- ming ; since local production costs exceed the advertising sales value of most programs ' spot time , stations use popular series reruns or old movies to fill their most salable time . The suc- cessful programs target the ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless