Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 374
... ratings dominance , the rise and fall of prime - time programs is news in itself . Again we are reminded of the unique na- ture of broadcasting . Other media can mea- sure their audiences inferentially by counting the number of copies ...
... ratings dominance , the rise and fall of prime - time programs is news in itself . Again we are reminded of the unique na- ture of broadcasting . Other media can mea- sure their audiences inferentially by counting the number of copies ...
Página 398
... Ratings Ratings Investigation Complaints about the reliability of ratings mounted to such a pitch in the early 1960s that Congress launched an investigation : the House com- merce committee commissioned a study of the statistical ...
... Ratings Ratings Investigation Complaints about the reliability of ratings mounted to such a pitch in the early 1960s that Congress launched an investigation : the House com- merce committee commissioned a study of the statistical ...
Página 399
... Ratings are approximations . 2. All ratings are not equally dependable . 3. Ratings measure quantity , not quality . 4. Ratings measure [ set use ] , not opinion . Validity of Ratings Validity in research refers to the degree to which ...
... Ratings are approximations . 2. All ratings are not equally dependable . 3. Ratings measure quantity , not quality . 4. Ratings measure [ set use ] , not opinion . Validity of Ratings Validity in research refers to the degree to which ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless