Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 244
... sell their client stations ' time to national spot adver- tisers as a group , referring to them as nonwired networks . Cable systems also use sales representa- tives . Specialized cable reps sell local or re- gional advertising on ...
... sell their client stations ' time to national spot adver- tisers as a group , referring to them as nonwired networks . Cable systems also use sales representa- tives . Specialized cable reps sell local or re- gional advertising on ...
Página 351
... sell to stations because the ratings of such shows are unpredictable ; producers must sell most of the advertising themselves and offer the programs cheaply , sometimes even gratis , to stations . On the other hand , daily programs ...
... sell to stations because the ratings of such shows are unpredictable ; producers must sell most of the advertising themselves and offer the programs cheaply , sometimes even gratis , to stations . On the other hand , daily programs ...
Página 355
... sell time to promoters of any ideological view- point ( Brown , 1980 ) . However , the distinction between the sale of ideas and the sale of goods and services has become difficult to maintain . When applied to religion , the concept of ...
... sell time to promoters of any ideological view- point ( Brown , 1980 ) . However , the distinction between the sale of ideas and the sale of goods and services has become difficult to maintain . When applied to religion , the concept of ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless