Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 328
... sion ( " theater television " ) , however , has gen- erated considerable attention from sports promoters , which suggests that the most pop- ular sports events may eventually become available only to those who can and will pay . The pay ...
... sion ( " theater television " ) , however , has gen- erated considerable attention from sports promoters , which suggests that the most pop- ular sports events may eventually become available only to those who can and will pay . The pay ...
Página 401
... sion of a proposed national advertising campaign carried either on a broadcast televi- sion station or a cable channel . Researchers judge the effectiveness of each local version by its influence on actual product sales . They measure ...
... sion of a proposed national advertising campaign carried either on a broadcast televi- sion station or a cable channel . Researchers judge the effectiveness of each local version by its influence on actual product sales . They measure ...
Página 462
... sion , not courts , should set policy and that the FCC's view that programming decisions are best left to the interplay of market forces should stand ( 101 S. Ct . 1266 , 1981 ) . The deci- sion came as a significant affirmation of the ...
... sion , not courts , should set policy and that the FCC's view that programming decisions are best left to the interplay of market forces should stand ( 101 S. Ct . 1266 , 1981 ) . The deci- sion came as a significant affirmation of the ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless