Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
Dentro del libro
Resultados 1-3 de 66
Página 19
... social group . One way of widening representation is to give groups a role in the national controlling bodies . The Nether- lands has gone farther , actually turning over op- eration of most programming to social groups . Eight major ...
... social group . One way of widening representation is to give groups a role in the national controlling bodies . The Nether- lands has gone farther , actually turning over op- eration of most programming to social groups . Eight major ...
Página 320
... social dis- eases , and family violence , regularly weave in and out of soap opera plot developments . Also , women and minorities appear in a great variety of roles , although the distribution of occupations , races , and sex roles is ...
... social dis- eases , and family violence , regularly weave in and out of soap opera plot developments . Also , women and minorities appear in a great variety of roles , although the distribution of occupations , races , and sex roles is ...
Página 411
... social consequence of advertising rather than with its immediate business applications as discussed in Chapter 14 . Advertising as Subsidy It is often noted that advertising plays a useful social role by reducing the direct costs of ...
... social consequence of advertising rather than with its immediate business applications as discussed in Chapter 14 . Advertising as Subsidy It is often noted that advertising plays a useful social role by reducing the direct costs of ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless