Broadcasting in America: A Survey of Electronic MediaHoughton Mifflin, 1987 - 604 páginas |
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Página 235
... viewer . Moreover , cable advertisers can target audiences with desired demo- graphic characteristics - ESPN's avid sports fans , MTV's younger music - oriented audi- ence , CNN's news viewers , and so on ( §14.6 ) . • Variable ...
... viewer . Moreover , cable advertisers can target audiences with desired demo- graphic characteristics - ESPN's avid sports fans , MTV's younger music - oriented audi- ence , CNN's news viewers , and so on ( §14.6 ) . • Variable ...
Página 393
... viewers ( those staying tuned to the same station ) is larger than the proportion that flows away to differ- ent ... viewers , followed by children aged 2 to 11. Teen - agers and college students are the lightest viewers . But on the ...
... viewers ( those staying tuned to the same station ) is larger than the proportion that flows away to differ- ent ... viewers , followed by children aged 2 to 11. Teen - agers and college students are the lightest viewers . But on the ...
Página 428
... viewers , because they tend to perceive the real world in terms of the television world . Viewers identify with vic- tims of violence in fiction who are like them- selves . Gerbner found that the elderly , the poor , and blacks have ...
... viewers , because they tend to perceive the real world in terms of the television world . Viewers identify with vic- tims of violence in fiction who are like them- selves . Gerbner found that the elderly , the poor , and blacks have ...
Términos y frases comunes
A. C. Nielsen advertising affiliates agencies Amendment American antenna appeal applications Arbitron AT&T audience began broad broadcast and cable broadcast stations cable networks cable systems cable television carrier wave channels cial commercial commission communications act Congress cost court coverage decision effect electronic media entertainment example Exhibit fairness doctrine FCC's federal film formats frequency grams groups households impact industry issues license limited LPTV major Mass Media ment million Nielsen noncommercial operation ownership pay cable percent political prime-time produced programs public broadcasting radio and television radio stations ratings receivers recording regulation relay renewal reports role rules sample satellite schedule shows signals sion SMATV Source spectrum standards subscribers syndicated tele Telecommunications telephone teletext television networks television stations tion tional TVRO viewers waves wireless