...buying public does not ordinarily carefully study or weigh each word in an advertisement" and that "the ultimate impression upon the mind of the reader...from the sum total of not only what is said but also of all that is reasonably implied." A petition for rehearing was denied. Associated News Photographic...

...ordinarily carefully study or weigh each word in advertisement, but the ultimate impression upon mind of reader arises from the sum total of not only what is said, but also of all that Is reasonably implied. Federal Trade Commission Act, Sees. 12, 15; 15 USCA, Sees. 52, 55....

...buying public does not ordinarily carefully study or weigh each word in nn advertisement. The nltimnle impression upon the mind of the reader arises from the sum total of not only what is snid hut also of nil that is reasonably Implied. As we said in 7). DD Corponition v. Fei'cinl Trade...

...As pointed out by the court in Aronberg, trading as Positive Products Company v. FTC, 132 F. 2d 165: "The ultimate impression upon the mind of the reader...is said but also all that is reasonably implied." The medical testimony is to the effect that the most common cause of delayed menstruation is pregnancy....

...largely by appearances and general impressions. Furthermore, the ultimate impression upon the mind of a reader arises from the sum total of not only what is said in an advertisement but also of all that Is reasonably implied. Charles of the Ritz Diät. Corp. v....

...Trade Commission, 132 F. 2d 165, 167 (7th Cir. 1942), "The ultimate impression upon the mind . . . arises from the sum total of not only what is said but also of all that is reasonably implied." The Aronberg case also stands for the proposition that representations...

...into Commission decisionmaking. In Aronberg v. FTC, 132 F.2d 165, 167 (7th Cir. 1942), the Court said: The ultimate impression upon the mind of the reader...from the sum total of not only what is said but also of all that is reasonably implied. (Emphasis added.) A few years later, in P. Lorillard Co. v. FTC,...

...community to present its views on these important subjects. The CHAIRMAN. Thank you, Mr. Weil. mate impression upon the mind of the reader arises from the sum total of not only what is said but also of all that is reasonably implied. (Italic added.) Later, in P. Lorillard Co. v. FTC, 186 F.2d 52 (4th...

...separately. "[T]he buying public does not ordinarily carefully study or weigh each word in an advertisement. The ultimate impression upon the mind of the reader...from the sum total of not only what is said but also of all that is reasonably implied." Aronberq v. FTC. 132 F.2d 165. 167 (7th Cir. 1942). [317 F.2d at...

...separately. "[T]he buying public does not ordinarily carefully study or weigh each word in an advertisement. The ultimate impression upon the mind of the reader arises from the sum total of not only what ie said but also of all that is reasonably implied." Aronberq v. FTC. 132 F.2d 165. 167 (7th Cir. 1942)....