Small Business Management Series, Temas16-25Small Business Administration, 1954 |
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Página 16
... advertising allowances ? It is well to recognize that competitors will not make it easy for you to get business and you must anticipate every tactic they are likely to employ to resist your introductory efforts . Historically , it has ...
... advertising allowances ? It is well to recognize that competitors will not make it easy for you to get business and you must anticipate every tactic they are likely to employ to resist your introductory efforts . Historically , it has ...
Página 23
... advertising agency , of products that have been advertised with their basic appeal subordinated in the copy . Copy testing is a specialized field of research and has progressed far beyond the conventional question " Which ad do you like ...
... advertising agency , of products that have been advertised with their basic appeal subordinated in the copy . Copy testing is a specialized field of research and has progressed far beyond the conventional question " Which ad do you like ...
Página 27
... advertising agency ; The sales force - Non- consumer products : Advantages - Evaluating results : Gross sales ; Distribu- tion ; Advertising penetration study ; Direct field reports ; The sales curve . It is well at the outset to ...
... advertising agency ; The sales force - Non- consumer products : Advantages - Evaluating results : Gross sales ; Distribu- tion ; Advertising penetration study ; Direct field reports ; The sales curve . It is well at the outset to ...
Página 28
... advertising media capable of getting his new product message to a large segment of potential users at a minimum cost ; yet not so large a market that the expense of doing this will be prohibitive . • It should be one having ...
... advertising media capable of getting his new product message to a large segment of potential users at a minimum cost ; yet not so large a market that the expense of doing this will be prohibitive . • It should be one having ...
Página 29
... advertising agency . - The advertising agency can be of great assistance to the small business owner by handling the preliminary advertising and publicity work , planning the arrangements for cash redeemable coupons , and the details of ...
... advertising agency . - The advertising agency can be of great assistance to the small business owner by handling the preliminary advertising and publicity work , planning the arrangements for cash redeemable coupons , and the details of ...
Términos y frases comunes
20 cents 50 cents additional advertising manager agency Aids for Small analysis assets Association average basic Branch offices break-even Census CHAPTER common stock competitive concerns contract corporation cost current assets current liabilities customers dealers detail direct mail distributor dollars Dun & Bradstreet employees Engineering equipment equity capital established executives factors field figures financing fixed expenses gross profit health maintenance services important income income statement increase industrial interest investment layout machine Management Aids materials ment monthly nurse obtained operation organization patent percent period personnel preferred stock problems product development profit promotion prospects ratio ratio analysis REGIONAL OFFICE requirements salesmen selling semivariable Small Business Administration SMALL BUSINESS MANAGEMENT small business owner small company Small Manufacturers Small Plant sold specific sponsor statistics technical tion trade unit variable expenses venture capital workers York
Pasajes populares
Página 72 - ... of SBA, a Licensee shall not purchase convertible debentures of, or make a loan to, an officer, director, or owner of 10 or more percent of the stock of said Licensee, or any close relative of such officer, director, or owner, or to any company in which such officer or director or owner or his close relative is an officer or director or owns 10 or more percent of the stock, or is a partner: Provided, That nothing herein contained is intended to preclude a Licensee from permitting an officer,...
Página 73 - ... (a) In addition to the report to SBA required by § 107.302-3, each Licensee shall submit a supplementary report at the end of each six months period of operation to SBA which need not be furnished to its shareholders. Such supplementary report shall include, in such form as may be requested by SBA, a review of the activities of the Licensee during the period involved, with a statement and evaluation of such debentures, notes or other assets as have been or may have been acquired during such...
Página 7 - The number of directors constituting the initial board of directors and the names and addresses of the persons who are to serve as directors until the first annual meeting of shareholders or until their successors be elected and qualify.
Página 72 - ... (6) to make such loans (either directly or in cooperation with banks or other lending institutions through agreements to participate on an immediate or deferred basis] as the Administration may determine to be necessary or appropriate to assist any small business concern...
Página v - Research and development costs. (a) Basic research, for the purpose of this Subpart 1-15.2, is that type of research which is directed toward increase of knowledge in science. In such research, the primary aim of the investigator is a fuller knowledge or understanding of the subject under study, rather than any practical application thereof.
Página 14 - Any security which is a part of an issue offered and sold only to persons resident within a single State or Territory, where the issuer of such security is a person resident and doing business within or, if a corporation, incorporated by and doing business within, such State or Territory.
Página 73 - ... to stimulate and supplement the flow of private equity capital and long-term loan funds which small -business concerns need for the sound financing of their business operations and for their growth, expansion, and modernization, and which are not available in adequate supply: Provided, however , That this policy shall be carried out in such manner as to insure the maximum participation of private financing sources...
Página 37 - Charleston, W. Va. Charlotte, NC Chicago, 111. Clarksburg, W. Va. Cleveland, Ohio Columbia, SC Concord, NH Dallas, Tex. Denver, Colo. Des Moines, Iowa Detroit, Mich. Fargo, N. Dak. Hartford, Conn. Helena, Mont. Honolulu, Hawaii Houston, Tex. Indianapolis, Ind.
Página v - Development is the systematic use of scientific knowledge directed toward the production of useful materials, devices, systems, or methods, including design and development of prototypes and processes.
Página 66 - ... mere holding or investment company" will be considered overcome so long as such company: (1) Complies with all the provisions of the Small Business Investment Act of 1958 and the regulations thereunder: and (2) Actively engages in the business of providing funds to small business concerns...